Style de citation APA (7e éd.)

Kerin, R. A., & Peterson, R. A. (2004). Strategic marketing problems: Cases and comments (10th ed.). Pearson/Prentice Hall.

Style de citation Chicago (17e éd.)

Kerin, Roger A., et Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2004.

Style de citation MLA (8e éd.)

Kerin, Roger A., et Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10th ed. Pearson/Prentice Hall, 2004.