Dyfyniad APA

Kerin, R. A., & Peterson, R. A. (2004). Strategic marketing problems: Cases and comments (10th ed.). Pearson/Prentice Hall.

Dyfyniad Arddull Chicago

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2004.

Dyfyniad MLA

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 10th ed. Pearson/Prentice Hall, 2004.

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