Global marketing management /
Auteur principal: | Keegan, Warren J. |
---|---|
Format: | Livre |
Langue: | English |
Publié: |
Upper Saddle River, N.J. ; New Delhi :
Prentice Hall,
c2002.
|
Édition: | 7th ed. |
Sujets: | |
Classic Catalogue: | View this record in Classic Catalogue |
Documents similaires
-
Global marketing : foreign entry, local marketing, and global management /
par: Johansson, Johny K.
Publié: (1997) -
International marketing : analysis and strategy /
par: Onkvisit, Sak
Publié: (1997) -
International marketing and export management /
par: Albaum, Gerald S.
Publié: (2005) -
Global marketing /
par: Lamont, Douglas F.
Publié: (1996) -
International marketing management : text and cases /
par: Mathur, U. C., 1938-
Publié: (2008)