Marketing channels /

Bibliographic Details
Main Author: Stern, Louis W., 1935-
Other Authors: Ansary, Adel I., Coughlan, Anne T.
Format: Book
Published: Upper Saddle River, NJ ; New Delhi, : Prentice Hall, c1996.[Reprinted 1999]
Edition:5th ed.
Series:The Prentice-Hall series in marketing
Subjects:
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Call Number: 658.84 STE
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