Services marketing : people, technology, strategy /

Bibliografske podrobnosti
Glavni avtor: Lovelock, Christopher H.
Drugi avtorji: Wirtz, Jochen, Chatterjee, Jayanta
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004.
Izdaja:5th ed.
Teme:
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