Services marketing : people, technology, strategy /

Bibliographic Details
Main Author: Lovelock, Christopher H.
Other Authors: Wirtz, Jochen, Chatterjee, Jayanta
Format: Book
Language:English
Published: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004.
Edition:5th ed.
Subjects:
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Call Number: 658.8 LOV
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