Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Detaylı Bibliyografya
Yazar:	Lovelock, Christopher H.
Diğer Yazarlar:	Wirtz, Jochen, Chatterjee, Jayanta
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004.
Edisyon:	5th ed.
Konular:	Professions > Marketing. Service industries > Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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