Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Detalhes bibliográficos
Autor principal: Lovelock, Christopher H.
Outros Autores: Wirtz, Jochen, Chatterjee, Jayanta
Formato: Livro
Idioma:English
Publicado em: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004.
Edição:5th ed.
Assuntos:
Professions > Marketing.
Service industries > Marketing.
Classic Catalogue: View this record in Classic Catalogue

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