Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Dettagli Bibliografici
Autore principale:	Lovelock, Christopher H.
Altri autori:	Wirtz, Jochen, Chatterjee, Jayanta
Natura:	Libro
Lingua:	English
Pubblicazione:	Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004.
Edizione:	5th ed.
Soggetti:	Professions > Marketing. Service industries > Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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