Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Bibliografski detalji
Glavni autor:	Lovelock, Christopher H.
Daljnji autori:	Wirtz, Jochen, Chatterjee, Jayanta
Format:	Knjiga
Jezik:	English
Izdano:	Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004.
Izdanje:	5th ed.
Teme:	Professions > Marketing. Service industries > Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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