Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

Show other versions (1)
Bibliographic Details
Main Author: Lovelock, Christopher H.
Other Authors: Wirtz, Jochen, Chatterjee, Jayanta
Format: Book
Language:English
Published: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004.
Edition:5th ed.
Subjects:
Professions > Marketing.
Service industries > Marketing.
Classic Catalogue: View this record in Classic Catalogue

Similar Items

Similar Items