Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Bibliografiske detaljer
Hovedforfatter:	Lovelock, Christopher H.
Andre forfattere:	Wirtz, Jochen, Chatterjee, Jayanta
Format:	Bog
Sprog:	English
Udgivet:	Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004.
Udgivelse:	5th ed.
Fag:	Professions > Marketing. Service industries > Marketing.
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

Services marketing : people, technology, strategy /
af: Lovelock, Christopher H., et al.
Udgivet: (2018)

Services marketing : integrating customer focus across the firm /
af: Zeithaml, Valarie A.
Udgivet: (2003)

Services marketing and company strategy of SMEC International Pty Ltd
af: Khan, Md. Rafsanul Alam
Udgivet: (2019)

Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd
af: Zaman, Shejuti
Udgivet: (2019)

Service marketing in corporate sector (RMG)
af: Tareq, Salahuddin Mohammad
Udgivet: (2017)

Service marketing challenges & IDEAS IT Ltd.
af: Paul, Sourav
Udgivet: (2019)

Services marketing : integrating customer focus across the firm /
af: Zeithaml, Valarie A.
Udgivet: (2013)

Marketing financial services /
af: Farquhar, Jillian
Udgivet: (2010)

Effectively pitching 3600 marketing services to clients
af: Rakin, Adib Sadaket
Udgivet: (2017)

Service marketing of Field Information Solution Limited
af: Islam, Md. Mominul
Udgivet: (2023)

Opportunities and delimitations of “Online on Demand Home Services marketplace” in Dhaka, Bangladesh
af: Zaman, Raisa Tasneem
Udgivet: (2019)

Marketing, sales and customer services : understanding the theory and practice of selling through service /
af: Watkins, Charley
Udgivet: (2002)

Service marketing of Agrani Bank Ltd.
af: Ullah, Md. Ashfak
Udgivet: (2018)

Service marketing overview of BRAC Communication department as a support unit
af: Sharker, Md Nazibul Islam
Udgivet: (2018)

Service marketing analysis of MTB Securities Ltd
af: Anik, Nayeem Alam
Udgivet: (2018)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Importance of content marketing for mobile financial service providers
af: Awal, Aneeqa Mehnaz
Udgivet: (2021)

Brand activation in below the line marketing
af: Sutirtha, Shafiqul Islam
Udgivet: (2012)

An analysis of service marketing activities of Lisky Technology (BD) Ltd.
af: Islam, Kazi Robiul
Udgivet: (2016)

Service marketing analysis of Fantasy Kingdom Complex
af: Siddque, Tanvir Ahmed
Udgivet: (2017)

Promoting product for B2B market: online content development for corporate gift delivery service by UpoharBD.com
af: Sultana, Farzana
Udgivet: (2018)

Service marketing of Mercantile Bank, Elephant Road Branch, Dhaka
af: Barua, Himadree
Udgivet: (2016)

Journal of Services Marketing

Strategic marketing management in Asia: case studies and lessons across industries
Udgivet: (2017)

Service marketing of First Security Islami Bank Ltd.
af: Ahmed, Amin
Udgivet: (2018)

Service quality of pricekoto.com
af: Hosain, Md. Abid
Udgivet: (2018)

Marketing management and strategy /
af: Doyle, Peter, 1943 June 23-2003
Udgivet: (2006)

Influence of digital marketing: connecting customers digitally with Symphony mobile
af: Rahman, SK. Moinur
Udgivet: (2022)

The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh
af: Rahman, Maksudur
Udgivet: (2023)

Marketing strategies of Aarong based on different target market
af: Rusab, Habib Muhammad
Udgivet: (2021)

Marketing strategy of Joy Express
af: Nabila, Ayesha
Udgivet: (2022)

Customer engagement process of X integrated marketing agency
af: Islam, Md. Mariful
Udgivet: (2024)

NOW’s implementation of the 7Ps of services marketing which led to one of the fastest-growing SMEs
af: Hossain, S.M Arshad
Udgivet: (2023)

Implementation of short term loan for mobile financial services of Grameenphone Ltd.
af: Fardous, Rafia
Udgivet: (2018)

Digital marketing strategy of interactive cares
af: Rumu, Afrin Sultana
Udgivet: (2021)

DTH service in the context of Bangladeshi market
af: Alam, Ariful
Udgivet: (2017)

Reconnecting marketing to markets

Writing for design professionals : a guide to writing successful proposals, letters, brochures, portfolios, reports, presentations, and job applications for architects, engineers, and interior designers /
af: Kliment, Stephen A.
Udgivet: (1998)

Customer experience analysis and social media marketing. A case study and a thorough analysis on Creativo
af: Sorwar, Wahid
Udgivet: (2023)

How query management is affecting client service in Positive Hub 360
af: Tabassum, Fariha
Udgivet: (2017)