Services marketing : people, technology, strategy /
Prif Awdur: | Lovelock, Christopher H. |
---|---|
Awduron Eraill: | Wirtz, Jochen, Chatterjee, Jayanta |
Fformat: | Llyfr |
Iaith: | English |
Cyhoeddwyd: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall,
c2004.
|
Rhifyn: | 5th ed. |
Pynciau: | |
Classic Catalogue: | View this record in Classic Catalogue |
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