Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Bibliographic Details
Main Author:	Lovelock, Christopher H.
Other Authors:	Wirtz, Jochen, Chatterjee, Jayanta
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004.
Edition:	5th ed.
Subjects:	Professions > Marketing. Service industries > Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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