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LEADER |
01081nam a2200277 a 4500 |
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13311649 |
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090616s2004 njuab b 001 0 eng d |
010 |
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|a 2003060912
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020 |
|
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|a 8177584502
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020 |
|
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|a 0131138650
|
040 |
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|a DLC
|c DLC
|d DLC
|
082 |
0 |
0 |
|a 658.8
|2 22
|
100 |
1 |
|
|a Lovelock, Christopher H.
|
245 |
1 |
0 |
|a Services marketing :
|b people, technology, strategy /
|c Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee.
|
250 |
|
|
|a 5th ed.
|
260 |
|
|
|a Upper Saddle River, N.J. ;
|a New Delhi :
|b Pearson/Prentice Hall,
|c c2004.
|
300 |
|
|
|a xvi, 594 p. :
|b ill., map ;
|c 26 cm.
|
504 |
|
|
|a Includes bibliographical references and indexes.
|
541 |
1 |
|
|e 00015941
|
650 |
|
0 |
|a Professions
|x Marketing.
|
650 |
|
0 |
|a Service industries
|x Marketing.
|
700 |
1 |
|
|a Wirtz, Jochen.
|
700 |
1 |
|
|a Chatterjee, Jayanta .
|
852 |
4 |
|
|a Ayesha Abed Library
|j General shelf
|
999 |
|
|
|c 1440
|d 1440
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_LOV
|7 0
|9 1317
|a BRACUL
|b BRACUL
|c GEN
|d 2009-06-28
|g 550.00
|l 17
|m 111
|o 658.8 LOV
|p 3010015941
|r 2023-12-20
|s 2023-10-16
|t 1
|v 1100.00
|w 2009-06-28
|y BK
|