Services marketing : people, technology, strategy /
| 第一著者: | |
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| その他の著者: | , |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall,
c2004.
|
| 版: | 5th ed. |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 物理的記述: | xvi, 594 p. : ill., map ; 26 cm. |
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| 書誌: | Includes bibliographical references and indexes. |
| ISBN: | 8177584502 0131138650 |