Services marketing : people, technology, strategy /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall,
c2004.
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| Edition: | 5th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xvi, 594 p. : ill., map ; 26 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 8177584502 0131138650 |