Services marketing : people, technology, strategy /
| 1. Verfasser: | |
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| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall,
c2004.
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| Ausgabe: | 5th ed. |
| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Beschreibung: | xvi, 594 p. : ill., map ; 26 cm. |
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| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 8177584502 0131138650 |