Services marketing : people, technology, strategy /
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | , |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall,
c2004.
|
| Rhifyn: | 5th ed. |
| Pynciau: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Disgrifiad Corfforoll: | xvi, 594 p. : ill., map ; 26 cm. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references and indexes. |
| ISBN: | 8177584502 0131138650 |