Services marketing : people, technology, strategy /
| Autor principal: | |
|---|---|
| Altres autors: | , |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall,
c2004.
|
| Edició: | 5th ed. |
| Matèries: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descripció física: | xvi, 594 p. : ill., map ; 26 cm. |
|---|---|
| Bibliografia: | Includes bibliographical references and indexes. |
| ISBN: | 8177584502 0131138650 |