Lovelock, C. H., Wirtz, J., & Chatterjee, J. (2004). Services marketing: People, technology, strategy (5th ed.). Pearson/Prentice Hall.
Citazione stile Chigago Style (17a edizione)Lovelock, Christopher H., Jochen Wirtz, e Jayanta Chatterjee. Services Marketing: People, Technology, Strategy. 5th ed. Upper Saddle River, N.J. ; New Delhi: Pearson/Prentice Hall, 2004.
Citatione MLA (8a ed.)Lovelock, Christopher H., et al. Services Marketing: People, Technology, Strategy. 5th ed. Pearson/Prentice Hall, 2004.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.