Cita APA

Lovelock, C. H., Wirtz, J., & Chatterjee, J. (2004). Services marketing: People, technology, strategy (5th ed.). Pearson/Prentice Hall.

Citación estilo Chicago

Lovelock, Christopher H., Jochen Wirtz, and Jayanta Chatterjee. Services Marketing: People, Technology, Strategy. 5th ed. Upper Saddle River, N.J. ; New Delhi: Pearson/Prentice Hall, 2004.

Cita MLA

Lovelock, Christopher H., et al. Services Marketing: People, Technology, Strategy. 5th ed. Pearson/Prentice Hall, 2004.