Lovelock, C. H., Wirtz, J., & Chatterjee, J. (2004). Services marketing: People, technology, strategy (5th ed.). Pearson/Prentice Hall.
Citace podle Chicago (17th ed.)Lovelock, Christopher H., Jochen Wirtz, a Jayanta Chatterjee. Services Marketing: People, Technology, Strategy. 5th ed. Upper Saddle River, N.J. ; New Delhi: Pearson/Prentice Hall, 2004.
Citace podle MLA (8th ed.)Lovelock, Christopher H., et al. Services Marketing: People, Technology, Strategy. 5th ed. Pearson/Prentice Hall, 2004.
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