Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Bibliografiska uppgifter
Institutionell upphovsman:	Kellogg School of Management
Övriga upphovsmän:	Tybout, Alice M., Calkins, Tim
Materialtyp:	Bok
Språk:	English
Publicerad:	Hoboken, N.J. : Wiley, c2005.
Ämnen:	Brand name products. Branding (Marketing) Customer relations > Management.
Classic Catalogue:	View this record in Classic Catalogue

Liknande verk

Corporate branding : concept and cases\
Publicerad: (2005)

The new strategic brand management : advanced insights and strategic thinking /
av: Kapferer, Jean-Noël
Publicerad: (2012)

Strategic brand management : building, measuring, and managing brand equity /
av: Keller, Kevin Lane, 1956-
Publicerad: (2003)

Brands and firebrands : insights from experts /
Publicerad: (2003)

Strategic brand management : creating and sustaining brand equity long term /
av: Kapferer, Jean-Noël
Publicerad: (1997)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
av: Rakibuzzaman, Md.
Publicerad: (2019)

Branding and communication mix of Transcom Beverages Ltd
av: Arefin, Sajid
Publicerad: (2024)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
av: Bhuiyan, Rafiur Rahman
Publicerad: (2019)

Global brand power : leveraging branding for long-term growth /
av: Kahn, Barbara E.
Publicerad: (2013)

Services marketing and branding strategies of Englishplz Limited
av: Morshed, Zarif
Publicerad: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
av: Mazumder, Avranil
Publicerad: (2024)

Managing brand equity : capitalizing on the value of a brand name /
av: Aaker, David A.
Publicerad: (1991)

Strategic brand management : building, measuring, and managing brand equity /
av: Keller, Kevin Lane, 1956-
Publicerad: (2015)

How branding is changing the landscape of IPDC Finance Limited
av: Rodrigues, Melissa Maria
Publicerad: (2022)

Branding across borders : a guide to global brand marketing /
av: Gregory, James R.
Publicerad: (2002)

Cultural strategy : using innovative ideologies to build breakthrough brands /
av: Holt, Douglas B.
Publicerad: (2012)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
av: Fahad, Shafayet Ullah
Publicerad: (2024)

Brand awareness and business development through digital marketing
av: Hossain, Md Amir
Publicerad: (2018)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Publicerad: (2010)

Factors affecting derby’s brand equity in Kushtia territory
av: Samonti, Afra Tasnim
Publicerad: (2019)

The role of client service officers at Brand Practitioners Bangladesh
av: Raisa, Khadiza Al Tahira Chowdhury
Publicerad: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
av: Keya, Kaniz Fatema
Publicerad: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
av: Pranto, Mehbub Hossain
Publicerad: (2019)

The impact of re-branding on the financial aspects of IPDC Finance limited
av: Sakib Ur Rahman, Mohammad
Publicerad: (2022)

Asiatic 360 and beyond
av: Anwar, Adiba
Publicerad: (2018)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
av: Tasnim, Sarah
Publicerad: (2020)

Engaging people with employer branding at BRAC-Aarong
av: Eiaz-Ur-Rahman, A. F. M.
Publicerad: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
av: Pal, Shrabanee
Publicerad: (2019)

The impact of digital marketing in building customer relationship and brand promotion
av: Khan, Sanzeeda Islam
Publicerad: (2020)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
av: Ashraf, Zayed
Publicerad: (2024)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
av: Neehal, Saber Hossain
Publicerad: (2024)

Utilization of digital platform in brand & communication in Prime Bank Limited
av: Khan, Nishat Saiara
Publicerad: (2020)

Marketing and Brand Communication of SEBL | DX Group
av: Bin Azad, Kazi Zonaid
Publicerad: (2023)

Impact of digital marketing on brand awareness
av: Haq, Navid Alvi
Publicerad: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
av: Rakibuzzaman, Md.
Publicerad: (2019)

Impact of digital marketing on brand awareness
av: Mahmud, Frahim
Publicerad: (2017)

The procedure of launching brand new homecare products in the country
av: Sikder, Shihab Al Mahmud
Publicerad: (2019)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
av: Khan, Zahidur Rahim
Publicerad: (2023)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
av: Rahman, Adrita
Publicerad: (2022)

The RACI Matrix and its implications: a case of Unilever
av: Ahmed, Muhtasim Rafid
Publicerad: (2019)