Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Bibliografische gegevens
Coauteur:	Kellogg School of Management
Andere auteurs:	Tybout, Alice M., Calkins, Tim
Formaat:	Boek
Taal:	English
Gepubliceerd in:	Hoboken, N.J. : Wiley, c2005.
Onderwerpen:	Brand name products. Branding (Marketing) Customer relations > Management.
Classic Catalogue:	View this record in Classic Catalogue

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Corporate branding : concept and cases\
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Strategic brand management : building, measuring, and managing brand equity /
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Brands and firebrands : insights from experts /
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Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
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Branding and communication mix of Transcom Beverages Ltd
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The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
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Global brand power : leveraging branding for long-term growth /
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Services marketing and branding strategies of Englishplz Limited
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Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
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Managing brand equity : capitalizing on the value of a brand name /
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Strategic brand management : building, measuring, and managing brand equity /
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How branding is changing the landscape of IPDC Finance Limited
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Branding across borders : a guide to global brand marketing /
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Cultural strategy : using innovative ideologies to build breakthrough brands /
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Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
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Brand awareness and business development through digital marketing
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Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
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Factors affecting derby’s brand equity in Kushtia territory
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The role of client service officers at Brand Practitioners Bangladesh
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Building brand equity and effectiveness of distribution channel of ACI Pure Salt
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Brand awareness and brand perception of ‘Mr. Cookie’
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The impact of re-branding on the financial aspects of IPDC Finance limited
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Asiatic 360 and beyond
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Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
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Engaging people with employer branding at BRAC-Aarong
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The evolution of brand awareness and the status of customer loyalty of ACI Logistics
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The impact of digital marketing in building customer relationship and brand promotion
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Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
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Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
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Utilization of digital platform in brand & communication in Prime Bank Limited
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Marketing and Brand Communication of SEBL | DX Group
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Impact of digital marketing on brand awareness
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Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
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Impact of digital marketing on brand awareness
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The procedure of launching brand new homecare products in the country
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Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
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Internship report on marketing strategies and branding of IPDC Finance Ltd.
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The RACI Matrix and its implications: a case of Unilever
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