Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Kellogg on branding : the marketing faculty of the Kellogg School of Management /

ग्रंथसूची विवरण
निगमित लेखक:	Kellogg School of Management
अन्य लेखक:	Tybout, Alice M., Calkins, Tim
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Hoboken, N.J. : Wiley, c2005.
विषय:	Brand name products. Branding (Marketing) Customer relations > Management.
Classic Catalogue:	View this record in Classic Catalogue

समान संसाधन

Corporate branding : concept and cases\
प्रकाशित: (2005)

The new strategic brand management : advanced insights and strategic thinking /
द्वारा: Kapferer, Jean-Noël
प्रकाशित: (2012)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2003)

Brands and firebrands : insights from experts /
प्रकाशित: (2003)

Strategic brand management : creating and sustaining brand equity long term /
द्वारा: Kapferer, Jean-Noël
प्रकाशित: (1997)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

Branding and communication mix of Transcom Beverages Ltd
द्वारा: Arefin, Sajid
प्रकाशित: (2024)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
द्वारा: Bhuiyan, Rafiur Rahman
प्रकाशित: (2019)

Global brand power : leveraging branding for long-term growth /
द्वारा: Kahn, Barbara E.
प्रकाशित: (2013)

Services marketing and branding strategies of Englishplz Limited
द्वारा: Morshed, Zarif
प्रकाशित: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
द्वारा: Mazumder, Avranil
प्रकाशित: (2024)

Managing brand equity : capitalizing on the value of a brand name /
द्वारा: Aaker, David A.
प्रकाशित: (1991)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2015)

How branding is changing the landscape of IPDC Finance Limited
द्वारा: Rodrigues, Melissa Maria
प्रकाशित: (2022)

Branding across borders : a guide to global brand marketing /
द्वारा: Gregory, James R.
प्रकाशित: (2002)

Cultural strategy : using innovative ideologies to build breakthrough brands /
द्वारा: Holt, Douglas B.
प्रकाशित: (2012)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
द्वारा: Fahad, Shafayet Ullah
प्रकाशित: (2024)

Brand awareness and business development through digital marketing
द्वारा: Hossain, Md Amir
प्रकाशित: (2018)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
प्रकाशित: (2010)

Factors affecting derby’s brand equity in Kushtia territory
द्वारा: Samonti, Afra Tasnim
प्रकाशित: (2019)

The role of client service officers at Brand Practitioners Bangladesh
द्वारा: Raisa, Khadiza Al Tahira Chowdhury
प्रकाशित: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
द्वारा: Keya, Kaniz Fatema
प्रकाशित: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
द्वारा: Pranto, Mehbub Hossain
प्रकाशित: (2019)

The impact of re-branding on the financial aspects of IPDC Finance limited
द्वारा: Sakib Ur Rahman, Mohammad
प्रकाशित: (2022)

Asiatic 360 and beyond
द्वारा: Anwar, Adiba
प्रकाशित: (2018)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
द्वारा: Tasnim, Sarah
प्रकाशित: (2020)

Engaging people with employer branding at BRAC-Aarong
द्वारा: Eiaz-Ur-Rahman, A. F. M.
प्रकाशित: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
द्वारा: Pal, Shrabanee
प्रकाशित: (2019)

The impact of digital marketing in building customer relationship and brand promotion
द्वारा: Khan, Sanzeeda Islam
प्रकाशित: (2020)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
द्वारा: Ashraf, Zayed
प्रकाशित: (2024)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
द्वारा: Neehal, Saber Hossain
प्रकाशित: (2024)

Utilization of digital platform in brand & communication in Prime Bank Limited
द्वारा: Khan, Nishat Saiara
प्रकाशित: (2020)

Marketing and Brand Communication of SEBL | DX Group
द्वारा: Bin Azad, Kazi Zonaid
प्रकाशित: (2023)

Impact of digital marketing on brand awareness
द्वारा: Haq, Navid Alvi
प्रकाशित: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

Impact of digital marketing on brand awareness
द्वारा: Mahmud, Frahim
प्रकाशित: (2017)

The procedure of launching brand new homecare products in the country
द्वारा: Sikder, Shihab Al Mahmud
प्रकाशित: (2019)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
द्वारा: Khan, Zahidur Rahim
प्रकाशित: (2023)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
द्वारा: Rahman, Adrita
प्रकाशित: (2022)

The RACI Matrix and its implications: a case of Unilever
द्वारा: Ahmed, Muhtasim Rafid
प्रकाशित: (2019)