Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Sonraí bibleagrafaíochta
Údar corparáideach:	Kellogg School of Management
Rannpháirtithe:	Tybout, Alice M., Calkins, Tim
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Hoboken, N.J. : Wiley, c2005.
Ábhair:	Brand name products. Branding (Marketing) Customer relations > Management.
Classic Catalogue:	View this record in Classic Catalogue

Míreanna comhchosúla

Corporate branding : concept and cases\
Foilsithe / Cruthaithe: (2005)

The new strategic brand management : advanced insights and strategic thinking /
de réir: Kapferer, Jean-Noël
Foilsithe / Cruthaithe: (2012)

Strategic brand management : building, measuring, and managing brand equity /
de réir: Keller, Kevin Lane, 1956-
Foilsithe / Cruthaithe: (2003)

Brands and firebrands : insights from experts /
Foilsithe / Cruthaithe: (2003)

Strategic brand management : creating and sustaining brand equity long term /
de réir: Kapferer, Jean-Noël
Foilsithe / Cruthaithe: (1997)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
de réir: Rakibuzzaman, Md.
Foilsithe / Cruthaithe: (2019)

Branding and communication mix of Transcom Beverages Ltd
de réir: Arefin, Sajid
Foilsithe / Cruthaithe: (2024)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
de réir: Bhuiyan, Rafiur Rahman
Foilsithe / Cruthaithe: (2019)

Global brand power : leveraging branding for long-term growth /
de réir: Kahn, Barbara E.
Foilsithe / Cruthaithe: (2013)

Services marketing and branding strategies of Englishplz Limited
de réir: Morshed, Zarif
Foilsithe / Cruthaithe: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
de réir: Mazumder, Avranil
Foilsithe / Cruthaithe: (2024)

Managing brand equity : capitalizing on the value of a brand name /
de réir: Aaker, David A.
Foilsithe / Cruthaithe: (1991)

Strategic brand management : building, measuring, and managing brand equity /
de réir: Keller, Kevin Lane, 1956-
Foilsithe / Cruthaithe: (2015)

How branding is changing the landscape of IPDC Finance Limited
de réir: Rodrigues, Melissa Maria
Foilsithe / Cruthaithe: (2022)

Branding across borders : a guide to global brand marketing /
de réir: Gregory, James R.
Foilsithe / Cruthaithe: (2002)

Cultural strategy : using innovative ideologies to build breakthrough brands /
de réir: Holt, Douglas B.
Foilsithe / Cruthaithe: (2012)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
de réir: Fahad, Shafayet Ullah
Foilsithe / Cruthaithe: (2024)

Brand awareness and business development through digital marketing
de réir: Hossain, Md Amir
Foilsithe / Cruthaithe: (2018)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Foilsithe / Cruthaithe: (2010)

Factors affecting derby’s brand equity in Kushtia territory
de réir: Samonti, Afra Tasnim
Foilsithe / Cruthaithe: (2019)

The role of client service officers at Brand Practitioners Bangladesh
de réir: Raisa, Khadiza Al Tahira Chowdhury
Foilsithe / Cruthaithe: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
de réir: Keya, Kaniz Fatema
Foilsithe / Cruthaithe: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
de réir: Pranto, Mehbub Hossain
Foilsithe / Cruthaithe: (2019)

The impact of re-branding on the financial aspects of IPDC Finance limited
de réir: Sakib Ur Rahman, Mohammad
Foilsithe / Cruthaithe: (2022)

Asiatic 360 and beyond
de réir: Anwar, Adiba
Foilsithe / Cruthaithe: (2018)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
de réir: Tasnim, Sarah
Foilsithe / Cruthaithe: (2020)

Engaging people with employer branding at BRAC-Aarong
de réir: Eiaz-Ur-Rahman, A. F. M.
Foilsithe / Cruthaithe: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
de réir: Pal, Shrabanee
Foilsithe / Cruthaithe: (2019)

The impact of digital marketing in building customer relationship and brand promotion
de réir: Khan, Sanzeeda Islam
Foilsithe / Cruthaithe: (2020)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
de réir: Ashraf, Zayed
Foilsithe / Cruthaithe: (2024)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
de réir: Neehal, Saber Hossain
Foilsithe / Cruthaithe: (2024)

Utilization of digital platform in brand & communication in Prime Bank Limited
de réir: Khan, Nishat Saiara
Foilsithe / Cruthaithe: (2020)

Marketing and Brand Communication of SEBL | DX Group
de réir: Bin Azad, Kazi Zonaid
Foilsithe / Cruthaithe: (2023)

Impact of digital marketing on brand awareness
de réir: Haq, Navid Alvi
Foilsithe / Cruthaithe: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
de réir: Rakibuzzaman, Md.
Foilsithe / Cruthaithe: (2019)

Impact of digital marketing on brand awareness
de réir: Mahmud, Frahim
Foilsithe / Cruthaithe: (2017)

The procedure of launching brand new homecare products in the country
de réir: Sikder, Shihab Al Mahmud
Foilsithe / Cruthaithe: (2019)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
de réir: Khan, Zahidur Rahim
Foilsithe / Cruthaithe: (2023)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
de réir: Rahman, Adrita
Foilsithe / Cruthaithe: (2022)

The RACI Matrix and its implications: a case of Unilever
de réir: Ahmed, Muhtasim Rafid
Foilsithe / Cruthaithe: (2019)