Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Corporate Author: | Kellogg School of Management |
---|---|
Other Authors: | Tybout, Alice M., Calkins, Tim |
Format: | Book |
Language: | English |
Published: |
Hoboken, N.J. :
Wiley,
c2005.
|
Subjects: | |
Classic Catalogue: | View this record in Classic Catalogue |
Similar Items
-
Corporate branding : concept and cases\
Published: (2005) -
The new strategic brand management : advanced insights and strategic thinking /
by: Kapferer, Jean-Noël
Published: (2012) -
Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane, 1956-
Published: (2003) -
Brands and firebrands : insights from experts /
Published: (2003) -
Strategic brand management : creating and sustaining brand equity long term /
by: Kapferer, Jean-Noël
Published: (1997)