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|a 9780471690160 (cloth)
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|a Kellogg on branding :
|b the marketing faculty of the Kellogg School of Management /
|c edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
|
| 260 |
|
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|a Hoboken, N.J. :
|b Wiley,
|c c2005.
|
| 300 |
|
|
|a xvii, 334 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 541 |
|
|
|e 27596
|
| 650 |
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|a Brand name products.
|9 3270
|
| 650 |
|
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|a Branding (Marketing)
|9 936
|
| 650 |
|
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|a Customer relations
|x Management.
|9 3271
|
| 700 |
1 |
|
|a Tybout, Alice M.
|9 3272
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| 700 |
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|a Calkins, Tim.
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| 710 |
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|a Kellogg School of Management.
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