Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Dades bibliogràfiques
Autor corporatiu: Kellogg School of Management
Altres autors: Tybout, Alice M., Calkins, Tim
Format: Llibre
Idioma:English
Publicat: Hoboken, N.J. : Wiley, c2005.
Matèries:
Brand name products.
Branding (Marketing)
Customer relations > Management.
Classic Catalogue: View this record in Classic Catalogue
Descripció
Descripció física:xvii, 334 p. : ill. ; 24 cm.
Bibliografia:Includes bibliographical references and index.
ISBN:9780471690160 (cloth)
0471690163 (cloth)

Ítems similars