Kellogg on branding : the marketing faculty of the Kellogg School of Management /
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2005.
|
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xvii, 334 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780471690160 (cloth) 0471690163 (cloth) |