APA (7th ed.) Citation

Kellogg School of Management, Tybout, A. M., & Calkins, T. (2005). Kellogg on branding: The marketing faculty of the Kellogg School of Management. Wiley.

Chicago Style (17th ed.) Citation

Kellogg School of Management, Alice M. Tybout, and Tim Calkins. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. Hoboken, N.J.: Wiley, 2005.

MLA (8th ed.) Citation

Kellogg School of Management, et al. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. Wiley, 2005.