Kellogg School of Management, Tybout, A. M., & Calkins, T. (2005). Kellogg on branding: The marketing faculty of the Kellogg School of Management. Wiley.
Citace podle Chicago (17th ed.)Kellogg School of Management, Alice M. Tybout, a Tim Calkins. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. Hoboken, N.J.: Wiley, 2005.
Citace podle MLA (8th ed.)Kellogg School of Management, et al. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. Wiley, 2005.
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