Cultural strategy : using innovative ideologies to build breakthrough brands /

Cultural strategy : using innovative ideologies to build breakthrough brands /

Bibliografiska uppgifter
Huvudupphovsman: Holt, Douglas B.
Övriga upphovsmän: Cameron, Douglas
Materialtyp: Bok
Språk:English
Publicerad: Oxford : Oxford University Press, c2012.
Ämnen:
Branding (Marketing)
Marketing > Social aspects.
Branding (Marketing) > Case studies.
Classic Catalogue: View this record in Classic Catalogue

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