Cultural strategy : using innovative ideologies to build breakthrough brands /

Cultural strategy : using innovative ideologies to build breakthrough brands /

Bibliografiske detaljer
Hovedforfatter:	Holt, Douglas B.
Andre forfattere:	Cameron, Douglas
Format:	Bog
Sprog:	English
Udgivet:	Oxford : Oxford University Press, c2012.
Fag:	Branding (Marketing) Marketing > Social aspects. Branding (Marketing) > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

Corporate branding : concept and cases\
Udgivet: (2005)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

We first : how brands and consumers use social media to build a better world /
af: Mainwaring, Simon, 1967-
Udgivet: (2011)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
af: Khan, Zahidur Rahim
Udgivet: (2023)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
af: Rahman, Adrita
Udgivet: (2022)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
af: Aurin, Shenjuti Mahmud
Udgivet: (2022)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Developing content strategy of Airtel across digital platforms
af: Jahan, Mashrufa
Udgivet: (2024)

A deep dive into the branding strategies of Daraz Bangladesh Limited
af: Zaman, A K M Naeem
Udgivet: (2019)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

Factors generated via experiential marketing and itseffect on building brand equity
af: Al Noor, Md. Dayan
Udgivet: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

The impact of digital marketing in building customer relationship and brand promotion
af: Khan, Sanzeeda Islam
Udgivet: (2020)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
af: Chowdhury, Shakib Ahamed
Udgivet: (2024)

Marketing practice of the brand “Savlon”
af: Aric, MD. Samiul Hasan
Udgivet: (2023)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Ideal social media marketing communication strategies for ISP industries of Bangladesh
af: Hossain, Md. Abir
Udgivet: (2024)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
af: Jahan, Marjana
Udgivet: (2023)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
af: Mahadi, Kazi Ahbab
Udgivet: (2022)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
af: Mazumder, Avranil
Udgivet: (2024)

Brand awareness and business development through digital marketing
af: Hossain, Md Amir
Udgivet: (2018)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
af: Saswatee, Reevu
Udgivet: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Global brand power : leveraging branding for long-term growth /
af: Kahn, Barbara E.
Udgivet: (2013)

Digital brand communication transformation in the stock brokerage industry
af: Baroi, Rojer Nicothem
Udgivet: (2023)

A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers
af: Islam, Aminul
Udgivet: (2018)

An effective approach to launching a brand in Bangladesh
af: Quader, Fahim
Udgivet: (2020)

The role of client service officers at Brand Practitioners Bangladesh
af: Raisa, Khadiza Al Tahira Chowdhury
Udgivet: (2024)

Walton Hi-Tech Industries' Memorandum of Understanding as a Strategy for Employer Branding
af: Raha, Afsara Tasneem
Udgivet: (2022)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
af: Bhuiyan, A.K.M. Akibuzzaman
Udgivet: (2023)

Raising awareness on necessity of consuming milk daily through branding activations
af: Akhter, Saif
Udgivet: (2024)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
af: Afrin, Sajia
Udgivet: (2024)

Designing for brand consistency across social media: challenges and strategies at Wonderif
af: Srabani, Simeen
Udgivet: (2024)