Cultural strategy : using innovative ideologies to build breakthrough brands /

Cultural strategy : using innovative ideologies to build breakthrough brands /

Podrobná bibliografie
Hlavní autor:	Holt, Douglas B.
Další autoři:	Cameron, Douglas
Médium:	Kniha
Jazyk:	English
Vydáno:	Oxford : Oxford University Press, c2012.
Témata:	Branding (Marketing) Marketing > Social aspects. Branding (Marketing) > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

Podobné jednotky

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