We first : how brands and consumers use social media to build a better world /

A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...

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Xehetasun bibliografikoak
Egile nagusia: Mainwaring, Simon, 1967-
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York : Palgrave Macmillan, 2011.
Edizioa:1st ed.
Gaiak:
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