We first : how brands and consumers use social media to build a better world /
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...
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| Format: | Book |
| Language: | English |
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New York :
Palgrave Macmillan,
2011.
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| Edition: | 1st ed. |
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| Classic Catalogue: | View this record in Classic Catalogue |