We first : how brands and consumers use social media to build a better world /

A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...

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Bibliografske podrobnosti
Glavni avtor: Mainwaring, Simon, 1967-
Format: Knjiga
Jezik:English
Izdano: New York : Palgrave Macmillan, 2011.
Izdaja:1st ed.
Teme:
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Signatura: 658.8 MAI
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