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130620s2011 nyu b 001 0 eng |
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|a 2010048454
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|a 9780230110267 (hbk.)
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|a Mainwaring, Simon,
|d 1967-
|9 2186
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| 245 |
1 |
0 |
|a We first :
|b how brands and consumers use social media to build a better world /
|c Simon Mainwaring.
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3 |
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|a How brands and consumers use social media to build a better world
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| 250 |
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|a 1st ed.
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| 260 |
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|a New York :
|b Palgrave Macmillan,
|c 2011.
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| 300 |
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|a vi, 250 p. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. [233]-244) and index.
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| 505 |
0 |
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|a Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
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| 520 |
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|a A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
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| 541 |
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|e 27191, 27192
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| 650 |
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0 |
|a Social responsibility of business.
|9 1449
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| 650 |
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0 |
|a Capitalism.
|9 2187
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| 650 |
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0 |
|a Social media
|x Economic aspects.
|9 2188
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| 650 |
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0 |
|a Branding (Marketing)
|9 936
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| 650 |
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0 |
|a Internet marketing.
|9 2189
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