We first : how brands and consumers use social media to build a better world /
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
New York :
Palgrave Macmillan,
2011.
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| Edição: | 1st ed. |
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| Classic Catalogue: | View this record in Classic Catalogue |
| Resumo: | A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. |
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| Descrição Física: | vi, 250 p. ; 25 cm. |
| Bibliografia: | Includes bibliographical references (p. [233]-244) and index. |
| ISBN: | 9780230110267 (hbk.) |