Marketing financial services /
"�This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Fa...
| Yazar: | |
|---|---|
| Diğer Yazarlar: | |
| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2010.
|
| Edisyon: | 2nd ed. |
| Konular: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Ayesha Abed Library: General Shelf
| Yer Numarası: |
332.10688 FAR |
|---|---|
| Kopya Bilgisi 1 | Kütüphanede Rezerve |