Marketing financial services /

"�This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Fa...

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Bibliografische gegevens
Hoofdauteur: Farquhar, Jillian
Andere auteurs: Meidan, Arthur, 1936-
Formaat: Boek
Taal:English
Gepubliceerd in: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010.
Editie:2nd ed.
Onderwerpen:
Classic Catalogue: View this record in Classic Catalogue

Ayesha Abed Library: General Shelf

Exemplaargegevens van Ayesha Abed Library: General Shelf
Plaatsingsnummer: 332.10688 FAR
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