Marketing financial services /

Marketing financial services /

"�This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Fa...

書誌詳細
第一著者:	Farquhar, Jillian
その他の著者:	Meidan, Arthur, 1936-
フォーマット:	図書
言語:	English
出版事項:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010.
版:	2nd ed.
主題:	Financial services industry > Marketing. Marketing Financi�ele instellingen
Classic Catalogue:	View this record in Classic Catalogue

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