Marketing financial services /
"�This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Fa...
| מחבר ראשי: | |
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| מחברים אחרים: | |
| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2010.
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| מהדורה: | 2nd ed. |
| נושאים: | |
| Classic Catalogue: | View this record in Classic Catalogue |