Marketing research /
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Upper Saddle River, NJ : New Delhi :
Pearson/Prentice Hall ; Dorling Kindersley,
2006.[second impression 2007]
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| Edición: | Fifth edition |
| Materias: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Notas: | "SPSS integration"-- Pref. |
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| Descripción Física: | xxxi, 665 pages : illustrations ; 26 cm. |
| Bibliografía: | Includes bibliographical references (pages [627]-645)and index. |
| ISBN: | 0131477323 813170937X |