Marketing research /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ : New Delhi :
Pearson/Prentice Hall ; Dorling Kindersley,
2006.[second impression 2007]
|
| Edition: | Fifth edition |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | "SPSS integration"-- Pref. |
|---|---|
| Physical Description: | xxxi, 665 pages : illustrations ; 26 cm. |
| Bibliography: | Includes bibliographical references (pages [627]-645)and index. |
| ISBN: | 0131477323 813170937X |