Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

Detalhes bibliográficos
Autor principal: Sutherland, Max
Outros Autores: Sylvester, Alice K.
Formato: Livro
Idioma:English
Publicado em: St. Leonards, NSW : Allen & Unwin, 2010.
Edição:3rd ed.
Assuntos:
Advertising > Psychological aspects.
Consumer behavior.
Classic Catalogue: View this record in Classic Catalogue

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