Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

Bibliografiske detaljer
Hovedforfatter:	Sutherland, Max
Andre forfattere:	Sylvester, Alice K.
Format:	Bog
Sprog:	English
Udgivet:	St. Leonards, NSW : Allen & Unwin, 2010.
Udgivelse:	3rd ed.
Fag:	Advertising > Psychological aspects. Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius /
af: Vitale, Joe, 1953-
Udgivet: (2007)

Effective advertising : understanding when, how, and why advertising works /
af: Tellis, Gerard J., 1950-
Udgivet: (2004)

Impacts on consumer behavior through online video advertisement
af: Bhuiyan, Anisul Islam
Udgivet: (2021)

Consumers' behavior towards telecommunication operators’ services in Bangladesh
af: Hasin, Munira
Udgivet: (2021)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
af: Chowdhury, Sunzid
Udgivet: (2024)

Consumer behavior /
af: Hoyer, Wayne D.
Udgivet: (1999)

Understanding the consumer /
af: Szmigin, Isabelle
Udgivet: (2003)

Consumer behavior /
af: Hoyer, Wayne D.
Udgivet: (2009)

Consumer behavior : buying, having, and being /
af: Solomon, Michael R.
Udgivet: (2011)

Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
af: Andaleeb, Syed Saad
Udgivet: (2016)

Consumer behaviour in a week /
af: Cave, Susan, 1949-
Udgivet: (2001)

Consumer behavior : concepts and applications /
af: Loudon, David L.
Udgivet: (1993)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
af: Ahmed, Tamjid
Udgivet: (2024)

Analysis and determination of consumer behavior on digital marketing
af: Masherafi, Nishat Rahman
Udgivet: (2023)

Understanding the consumer /
af: Parameswaran, M G.
Udgivet: (2003)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
af: Ahona, Annan Masum
Udgivet: (2024)

Daraz and 11.11- How it impacts on consumers purchase behavior
af: Habib, Hafsa
Udgivet: (2024)

How consumers view hospital advertising
af: Andaleeb, Syed Saad
Udgivet: (2016)

Consumer behavior : buying, having, and being /
af: Solomon, Michael R.
Udgivet: (2002)

Consumer behavior : building marketing strategy /
af: Hawkins, Del I.
Udgivet: (2004)

Consumer behavior & marketing strategy /
af: Peter, J. Paul
Udgivet: (2010)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
af: Ullah, G. M. Shafayet, et al.
Udgivet: (2016)

The unmanageable consumer /
af: Gabriel, Yiannis, 1952-
Udgivet: (2006)

Consumer behavior /
af: Schiffman, Leon G.
Udgivet: (2004)

Consumer behavior /
af: Schiffman, Leon G.
Udgivet: (1997)

Advertising management /
af: Jethwaney, Jaishri N.
Udgivet: (2006)

Advertising : principles & practice /
af: Wells, William, 1926-
Udgivet: (2003)

Advertising : principles & practice /
af: Wells, William, 1926-
Udgivet: (2006)

Consumer behavior & marketing strategy /
af: Peter, J. Paul
Udgivet: (2005)

Consumer behavioral intention on purchasing Omera LPG
af: Khan, Md. Javed
Udgivet: (2019)

Contemporary issues in marketing and consumer behaviour /
af: Parsons, Elizabeth
Udgivet: (2009)

Consumer behavior : buying, having, and being /
af: Solomon, Michael R.
Udgivet: (2016)

Advertising management /
af: Batra, Rajeev
Udgivet: (2006)

Advertising management /
af: Batra, Rajeev
Udgivet: (1996)

Advertising : a cultural economy /
af: McFall, Elizabeth Rose
Udgivet: (2004)

Consumer behavior and managerial decision making /
af: Kardes, Frank R.
Udgivet: (2002)

Advertising and promotions : an integrated brand approach /
Udgivet: (2012)

Gravitational marketing : the science of attracting customers /
af: Vee, Jimmy, 1975-
Udgivet: (2008)

Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com.
af: Sultana, Nishat
Udgivet: (2022)

Representation of consumer culture in contemporary literature: from Roland Barthes' Mythologies to Will Self's The Sweet Smell of Psychosis
af: Alam, Israt
Udgivet: (2017)