Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Detaylı Bibliyografya
Yazar:	Zeithaml, Valarie A.
Diğer Yazarlar:	Bitner, Mary Jo
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Boston ; McGraw-Hill/Irwin, c2003 [Reprinted].
Edisyon:	3rd ed.
Konular:	Service industries > Marketing. Customer services. Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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