Data mining techniques : for marketing, sales, and customer relationship management /

Data mining techniques : for marketing, sales, and customer relationship management /

Détails bibliographiques
Auteur principal: Berry, Michael J. A.
Autres auteurs: Linoff, Gordon
Format: Livre
Langue:English
Publié: Indianapolis, Ind. : Wiley Pub., c2004.
Édition:2nd ed.
Sujets:
Data mining.
Marketing > Data processing.
Business > Data processing.
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